'Big Brother 12' is drawing record ratings: Why are you tuning in this summer?

And the younger folks (a rare find in internet TV audiences these days!)

are into it, too: Viewership is up 10 percent among kiddos 18 to 34.

So, what gives?

Whats behindBig Brothers sudden surge?

Executive producerAllison Grodner told the Canadian Pressthat the higher ratings can be attributed to this seasons crop of characters.

you’ve got the option to have a rootable villain or a fun villain, she said.

You dont necessarily want to have someone who is completely hateable.

The sudden surge inBig Brotheris somewhat baffling.

Which is why we here at EW are wondering: Why are you tuning intoBig Brotherthis summer?

Is it to see ifRachel makes any more 24-hour comebacks?

Are you living for the continued reappearance of Pandoras Box?

Or, are you just tuning in hoping for thereturn of the Zingbot 3000?

Tanner on Twitter:@EWTanStransky