viEWer is an ideal platform for advertisers looking to reach the social TV enthusiasts.
In January, NBC utilized viEWer to promote its mid-season programming, creating powerful content alignments.
For example, ads promotingThe Voiceappeared withinAmerican Idolepisode tracks.
And viEWer has delivered results for EWs advertisers, with high time spent and strong engagement metrics.
viEWer is also optimized for tablet and Facebook, providing advertiser brand exposure across multiple platforms.
We think what sets viEWer apart from other social TV apps is the quality of the moderation.
Live chats are hosted by EW writers who are truly experts in the shows they cover.
They sprinkle their commentary with behind-the-scenes insight and scoops gleaned from set visits and interviews with showrunners and stars.
