Despite bad buzz and controversy surrounding it, the new fantasy flick looks like a sure No.

1 at the box office this weekend

Were getting down to the nitty-gritty here, box office fans.

the latest entry into theLord of the Rings/Chronicles of Narniafantasy blockbuster genre.

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So while audiences will have plenty of options at the theater, my pick for No.

Its based on a hugely popular fantasy book from Philip PullmansHis Dark Materialstrilogy.

Its geared to kick-start a newHarry Potter-esque series of films.

It features big stars like Nicole Kidman and Daniel Craig.

Its gonna be huge.

To quote the immortal words ofLee Corso, Not so fast, my friends!

There are all sorts of pitfalls here, and thats why Im low-balling my estimate.

To quote the immortal words of Lloyd Bentsen…ah, you get the point.

Theres the fact that the movie did only moderately well in sneak previews last weekend.

There are thepoor reviews.

I could go on, but wont because, well, maybe Im wrong.

When is $40 mil a good gross?

When the movie only cost a reported $13 mil.

Impressive, indeed.Weekend prediction: $4 million

HitmanFox R 2,418 theaters 3rd weekendYou know what?

Im not gonna lie: Im not sure I know a single person whos seen this movie.

You?Weekend prediction: $3 million