To achieve longevity, does the North Carolina rapper really need to become a sad guy?

It radiates pure, cartoonish joy.

We dont see him again for nearly 40 more seconds, but we hear him the whole time.

DaBaby

Credit: Noel Vasquez/Getty Images

He bulldozes through beats, throwing out punchlines and self-referential details too fast for anyone to reasonably keep up.

So what to make ofBlame It on Baby, his third release in the last 13 months?

The one for These Strange Times.

For the most part,Blame It on Babyis classic DaBaby.

Minimal bass stabs and toybox plinks and whirrs accent joyful s— talking.

Songs generally clock in under three minutes.

He sounds like hes having a lot of fun, which is all the album needs to be.

On the earworm-y Find My Way he even admits his distaste for love songs.

Its that dichotomy that calls into question the greater machinations of the music business.

To achieve longevity, does DaBaby really need to become a sad guy?

Who are we to deny him his fun?

The best part is that he doesnt need to.B-

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