You cant set your DVR forEast Los High, one of the most popular shows among Hispanic youth.
It was just very, very different from all the other shows Ive ever seen.
Its not the stuff that usual made-for-TV dramas are made of.

Credit: Todd Williamson/Hulu
I think the advertisers are a fan of what were trying to do, he adds, laughing.
Latinos arent going to watch just anything with a label on it.
Its an underserved audience.
Theres definitely a strong business opportunity there, says Erwich of the newest addition to Hulus exclusive Latino programming.
Its to our advantage to become a friendly place for people creating shows that speak to that audience.
I just startedScandalfrom the beginning, the recent college graduate says.
So I have to finish that first.