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One day youre on TV, and the next day youre streaming.
Gone are the days of Parsons and fabric store Mood.
Credit: Amazon Studios
ENTERTAINMENT WEEKLY: First of all, a $1 million prize?
My jaw dropped when you said that!
HEIDI KLUM:[Laughs] I know!
Amazon Studios
I asked for a lot of things over at Amazon.
One of the things they said yes to was the million dollars for the winner.
When we did the casting, we did not tell anyone what the prize was going to be.
So when I’m telling them, its the first time when they found that out.
They had no idea.
So, that was extra-special for us.
Amazon has a global audience with its streaming service, in addition to being a global marketplace.
Is that what prompted you to approach them, or did they come to you?
No, no one came to me, I went to them.
I went to them because I love Amazon.
I went to them because they are watched around the world.
How amazing is that?!
For me, it was a win win win win win win situation.
Were finding the next global brand, so this is no longer a sewing competition.
We are also having designers from around the world, so it’s not just designers from America.
We saw hundreds and hundreds and hundreds, so many people.
I hope people will watch the casting process videos [online]…. That was a lot of fun.
There are so many great designers who all dont sit there with a sewing machine.
You have a team around you that helps you facilitate.
We didn’t really want to put a lot of thought into it like that.
Obviously people are always like, Oh, are you going to say auf Wiedersehen again?
Even though it’s something that all Germans say when we say goodbye to people.
We didnt want to [script it] or write anything.
We just say what comes to our minds and its more organic I guess.
How was it getting back together with Tim Gunn and filming again?
It felt like we just were on a short little break.
It was, in the very beginning, a little bit of a juggle.
What are you excited for audiences to see as the season unfolds?
Theyre going to see amazing designers.
These designers were so very inspired to see these different places that we took them to, especially Tokyo.
Fun little bonus videos.
We show people how to make sushi.
Theres the whole thing at the Moulin Rouge.
He surprised me because he knows how much I love the Moulin Rouge.
And we danced with them!
