ENTERTAINMENT WEEKLY: Talk about your new project, Conspiracy For Good.
TIM KRING:Hopefully, we are creating a narrative that will play out across multiple platforms.
Everywhere you could connect to an audience with the narrative, we were telling stories.
This is taking that same idea and rolling it out, literally, into the streets.
Its grounded very much in the real world.
It has twists and turns and lead characters and all of that.
Our villain is an evil corporation.
Theyre involved in many things that we associate with greed and corruption.
One character in particular is on a real quest to get justice.
Is the character in law enforcement?
Its an average person.
How do you gain access to the content?
There are many points of entry.
Right now, the main way in is throughConspiracyforgood.com,which is now up and launched.
There is other online content that falls into the category of an alternate reality game.
Lots of clues and ciphers and hidden codes, codes in songs embedded into music.
Youre using the Nokia maps to find things.
Does it have the potential to become a TV show?
Its not really meant to be a TV project.
This is a participation project and I think its playing into where audiences are really heading.
We have this mobile phone in our hand for four or five hours of the day.
When were watching TV, we have our laptops open so we can email our friends.
In a sense, we are never offline anymore.
Thats what Im fascinated by and thats what this project does.
Is TV feeling too old school for you now?
I still have a very active career in the traditional medium of television.
I very strongly appreciate what got me to the dance to begin with.
It certainly was a complicated issue for the online grid.
For me personally, I was intrigued by that, [where] people were consuming content.
Have you given up on TV?
TV is still an incredibly exciting medium to work in.
It used to be thought of as a one-way street.
Now, the feedback loop is so immediate between you and the audience.
Are you working on anything for TV?
I am currently working on some projects that can be perceived as traditional.
To me, its become second nature.
Are you going to Comic-Con this summer?
I may be talking a little bit about this.
Will we see aHeroesmovie on NBC next season?
No decision has been made.
But theHeroesbrand is an extremely broad premise.
Any number of stories could happen around that.
We never posited a single ending or a single premise.
It wasnt about getting off of an island or stopping something from happening.
We told stories in volumes that had a beginning, a middle, and an end.
Those volumes could go on and on and on with many different characters.
As a result, thatHeroesuniverse is something that can be tapped into again in many ways.
Movies sometimes need a little distance from the television show.
