So, they turned to directors and frequent collaborators Brendan Walter and Jasper Graham.
By “thing” he means the coronavirus lockdown, which led to a halt in large label-backed productions.
That means creatives have had to get… well,creative.
“Theres been so many quarantine videos,” Walter says.
“Whats a way we can make that more fun?”
One trend that has emerged is crowdsourcing.
Director Andrew Sandler tried it withBlink-182’s “Happy Days.”
“The song just happened to play on my computer the first day of quarantine,” Sandler recalls.
“The lyrics felt really relevant to what we were experiencing.”
Sandler then downloaded and edited the footage remotely.
We wanted to give fans creative freedom."
For Weezer, Walter wanted to try a different crowdsourcing concept.
The concept became Weezer fans passing a note to each other through screens.
“People would turn the camera on, pass the note, turn the camera off.
I was like, ‘No!
You cant do that,'” he remembers.
But he made it work.
“I [had] to stretch it out or freeze frame.
Another route artists have gone?
In quarantine, he did it in two.
“We are very satisfied with the final result,” he writes to EW over email.
I drew Dua falling between the clouds, and another sketch where she escaped a giant robot.
Pavone mainly works from his desk, making him uniquely suited to operate remotely.
“This is simple for us,” he says.
“My escapism is to just work,” she tells EW.
The making of “Rise” was a “riot,” Mosshart recalls.
And it’s also not lined up.
You might as well just put a blindfold on.”
That’s not to say she won’t.
Walter is doing the same.
“They might already be tired.
you could only do that so many times.”
“Maybe that’s something we can explore in music videos.
Like, getting bands green-screen setups of their own and having them shoot things.”
Sandler believes labels will need to step up when it comes to the progression of music videos.
“As it continues, theres going to be limitations to how we can shoot.”
