To paraphraseSong Kang HoinParasite, the only plan that never fails is no plan at all.
And that approach paid off richly, with one of our most visually striking digital covers yet.
When you have the chance to work with people that talented, you kind of let them go.
Leupold had his own input as well, of course.
Its very bold and strong, and also really beautiful, with a focus on beauty and skin.
I like to be more an observer than a director.
The best photograph is always when the artist trusts you, and then they are themselves.
Ideally, you want them to forget that they are on a photo shoot.
But Leupold wasnt daunted by the prospect.
I light everything [I work on] like it could be motion, he says.
I use lights that are very similar to what they use in a movie or music video.
So for me, its not a hard transition.
You just have to come up with a concept that translates in motion.
It kind of tells the story a bit more than the still photo.
I think thats the biggest change.
