If not now, when?
Extremely few people of color had won Best Director, as Bong Joon Ho had.
Prior to these awards, no Korean film had even scored an Oscars nomination.

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And never had a non-English language film won Best Picture.
While If not now, when?
is a question, it is also a challenge.

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It was a comment that very much addressed the immediacy of If not now, when.
Now is a time undeniably where class and visibility are at the heart of global political-culture clashes.
Now is an election year.
Two separate moments with Taika Waititi actually combine into a single bittersweet challenge to the viewer.
It was a disparity: shouting out to a new generation of peoples whose cultures struggle to survive.
Because if not now, when?