Keith Urban breaks down his trippy new video for 'Polaroid'

The country superstar talks through the challenges of shooting the motion-control visual of his latest single.

“A lot of things have taken on new meaning now,” he says.

Once it was recorded, Urban solicited a treatment for the “Polaroid” visual from director Dano Cerny.

The 2018 ACM Entertainer of the Year liked that Cerny wanted to base the concept around motion-control technology.

And then it will do the same move to the nth degree over and over and over again."

But there were challenges.

The shoot still required the actors to hold their position during each reset, which Urban found fascinating.

Urban first thought “Gosh, this is amazing.

These people are really, really great going with this.”

I’m like, these are some seriously committed actors right here.

They know they’re being filmed and they’re going for it."

“Whatever, it’s a party,” adds Urban.

“It started at noon and went to the next day maybe, so here we are.”