“I’m a pretty shy, private person.

I’m not much of a brand-builder, so that’s been shocking.”

It results in incredibly prescient and humorous observations.

Uncanny Valley by Anna Wiener

Credit: MCD

They dressed for work as if embarking on an alpine expedition."

(Tolentino has alsoheaped praiseon Weiner.

“In the writing process I had a lot of doubt and anxiety,” she says.

wiener-anna-c-russell-perkins.jpg

“I felt really alienated and depressed for the 18 months I was putting together the manuscript.

Another contingent taking notice ofUncanny Valleyis the very group it exposes.

She continually reminds the reader that Google is more of an advertising platform than a search engine.

Instead, like many people, she took stock after the 2016 election.

As for Silicon Valley?

That leaves some dread, and a cursory Google search will only make it worse.

Anna Wiener has some words for that, too.

I don’t think the industry can be trusted to correct itself, but I have to be optimistic.

Otherwise what’s the point?”