‘‘Sex and the City’’ a ‘‘surprise’’ hit?
You know thatSex and the Citymovie?
Its a hit no, not just a hit, a surprise hit!
Women apparently can find a local multiplex without the assistance of men.
Apparently the United States has a high number of women women who like to go to movies about women!
They are, asSarah Jessica Parkersuccinctly put it in EW last week, hungry for cinema.
Does this sound familiar?
When they become hits, its not a surprise, its the plan.
Here are some examples of who the movie industry considers niche: women, obviously.
Anybody who reads movie reviews.
Anybody who reads anything.
A niche, by the way, is a term that means a recess in a wall.
A small recess like a spot for a knickknack.
Its easier to make movies for The Wall.
Or theyre simply dismissive: Whoa!
Fifty-seven million dollars in three days?
If they did look back, they might see something unsettling: Those niches are pretty big.
And The Wall isnt what it used to be.
And then came a dip a substantial dip in the kid population.
And looking for movies that appeal to them.
And theyre really not going to like being called a niche.
