Seems like Im not alone on that: Boom Boom Pow is the No.
1 song at the iTunesMusic Store as I write this, one day after its rush digital release.
I love etymology, will.i.am explains.
Credit: Dimitri Daniloff
First it was Boom Boom Boom.
Will says the potent phrase inspired him to craft a beat that switches up midway through the song.
The structure of the song is actually the title of the song.
We hit you with theboom, boomin the first verse and the chorus.
Thepowis at the end, when [Fergie] goes, will.i.am, drop the beat now!'
The Peas also discussed their decision to treat their vocals with the robotic Auto-Tune effect.
[Auto-Tune] is definitely the zeitgeist of music right now.
You dont ignore it, because then youre not relevant.
Sometimes on the radio I cant tell who it is, because everyones using [Auto-Tune].
But Will was very cognizant of that.
This beat be bumpin, bumpin/this beat go boom, boom, Will sings on their current single.
Consider it a mission statement for the voyage into clubland that the Peas are taking with their next album.
