At least until Carells Kessler is fired following allegations of sexual misconduct.
Meanwhile, outside the Big Apple, Witherspoon plays Bradley Jackson, a rough-around-the-edges local reporter in West Virginia.
[The wig] was Reeses idea, showrunner Kerry Ehrin recalls.

Frank Masi/Apple
And Bradley is just a little bit of a darker character.
We just saw her as a little more dark and sarcastic and cynical.
I didnt feel like my character would be concerned with her hair or maintaining a certain hair color.
Shes a very low-maintenance, pragmatic person.
The Morning Showpremieres on Apple TV+ on Nov. 1.