Liz Lemon, Jack Donaghy, and the TGS gang got back together… to shill for NBCUniversal.

That moment didn’t last.

Fans tuned in to see a remotely-shot reunion episode, a laParks and Recreation’ssweetly funny fundraiserback in April.

30 ROCK: A ONE-TIME SPECIAL

Credit: NBC

“Wow, evenFriends?”

Liz replies, before immediately and involuntarily slapping herself in the face.

is emblematic of the way30 Rockalways handled product integration: Execute, then undermine.

(“Can we have our money now?")

The meta jabs were far outnumbered by clumsy, box-ticking setups for one of NBCU’s many corporate arms.

I want to feel informed, but nervous, but also yelled at.”

As Jack says, “There’s really something for everyone at NBC Universal.”

Morgan delivered Tracy’s non-sequitur koans with the same winning nonchalance.

(Jenna: “I’ve been thinking…” Tracy: “And now your head feels hot?

Take two popsicles and call me from the ocean.")

But this wasn’t an episode of30 Rock, or even an episode of anything.

It was a 60-minute sales pitch lumbering around inside the husk of an Emmy- and Peabody Award-winning sitcom.