This is foolhardy for a multitude of reasons.
For starters, the decision could not come at a worse time for movie theaters.
They are also offering a similar agreement to other studio partners.
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The theatrical model won’t go away entirely, but it could be revolutionized by studio ownership.
We’ve already seen what happens when we give studios an inch.
They take a mile.
Multiplexes already have fan subscription programs like AMC Stubs.
Is a similar model for theatrical moviegoing really that far-fetched?
The beautifully restored movie palace is a tribute to Hollywood history in more ways than one.
It instead runs the risk of further homogenizing content to ensure distribution.
With the abolition of the Paramount decrees, the court has opened the door for history to repeat itself.
With multiplexes facing staggering losses, studios could be their only saving grace.
And they now have tacit permission to do it.
But at what cost?
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