Tenetwas positioned as movie theaters' saving grace, the film that would bring cinemas back to life.
Instead, it’s become yet another harbinger of doom.
It seems they’re not ready yet.
Credit: Melinda Sue Gordon/Warner Bros.
(The $20 million figure also included weekday preview screenings.)
“That’s running off the edge of a cliff.
You certainly cannot run a marathon in this fashion, in this climate.
When we talk about a film dubbed as the savior of cinema, it definitely has to overperform.”
Tenetis now looking like a warning to studios: Releasing a tentpole theatrically is a bad idea right now.
Exhibitors who were counting onTenetto pave the way for a holiday movie season are undoubtedly facing crushing disappointment.
“What’s worse than having theaters closed?
How about having theaters open, but with no new product for the next seven weeks?
That’s what we’re looking at,” Bock says.
(Disney did not respond to multiple requests for comment and to provide official numbers.)
That’s a decent number for a VOD release, but abysmal for an expensive tentpole.
“Theaters are going to have to face the music, likeBill and Ted did.
